About Market Line
At Market Line, we pride ourselves on offering real-life practical advice backed by decades of experience. Unlike many of our competitors, we allocate senior resources to our engagements, ensuring that you benefit from a wealth of knowledge and expertise. Our team comprises seasoned professionals dedicated to helping you achieve your business goals.
Market Line was founded by Daniel van Aswegen, a chartered financial analyst (CFA) and chartered accountant (CA(SA)) with over 30 years of experience in providing valuation and advisory services to clients across various industries. Daniel was a partner at PwC (Southern Africa) and KPMG (Australia).
We understand that business owners value the entrepreneurial spirit instilled by previous generations and recognise that the most important asset of any organisation is its people. This understanding drives our client-centric approach, ensuring that we deliver solutions tailored to your unique needs.
Market Line serves both listed and private clients, with market capitalisations spanning $50 million to $8 billion. We’ve accomplished projects across diverse industries like mining, energy, infrastructure, tech, healthcare, and consumer products, mainly working with clients from Australia, the UK, and the US.
Some of our interesting engagements include:
- Valuing intangible assets ranging from sports teams to hair extension trademarks and customer relationships.
- Assessing country risk for cross-border transactions and investments, considering political, economic, social, and legal factors.
- Providing expert evidence and dispute resolution services for complex matters involving tax and market value issues.
- Advising multi-national private companies and medium and large family-owned businesses on shareholder value issues.
What You Can Expect from Market Line:
- Experienced Professionals: Senior resources with extensive industry experience.
- Pragmatic Solutions: A commercial and pragmatic approach to every challenge.
- Clear Communication: Easily understood and transparent communication.
- Effective Project Management: An established approach focusing on agreed milestones.
- No Surprises: Predictable and reliable service delivery.
- Corroborative approach: Collaborate with fellow advisers on intricate assignments like taxation, regulatory compliance, and accounting.
We make it easy to do business with us, fostering long-term relationships built on trust and mutual success.
SHAREHOLDER VALUE IS AT THE HEART OF WHAT WE DO
Interesting Fact
Our name and logo are derived from the term used to illustrate the capital asset pricing model, which calculates the required rate of return on equity invested in a business. The graph displaying the expected rate of return of an individual equity security based on systematic, non-diversifiable risk is known as the security market line. This concept reflects our philosophy and approach. We believe that every business has a unique risk and return profile that determines its value in the market. We use rigorous and objective methods to measure and communicate this value to our clients, helping them make informed decisions and achieve their goals. We are not just consultants, but partners in our clients’ success.
